Post by mnnuman27 on Dec 5, 2023 6:03:16 GMT
for marketing in this era It cannot be denied that Digital Marketing has become an important part of today's business. With the lifestyle of people that are related to digital almost everywhere, every time, especially the behavior of buying products through the online system that affects both large and small business sectors You have to take action on Digital Marketing. But until then Many businesses still don't understand digital marketing enough. They might just create a page. Create content that you think is good. and make advertisements to spread out without having analyzed the goals Didn't understand the customer. Lack of measurement results. Overall conclusion is Lack of good strategy As a result, communicating content does not meet the actual needs of both the business and the target group. So it's not beneficial. No purchase occurred which are the basic elements of digital marketing that business operators And marketers should have it at all. Know Yourself (Goal & Brand) Get to know the customer (Customer) Know the market (Channel) Results are measured (KPIs).
Have a good team (Team) Recommended articles “5 important factors for beginners in Digital Phone Number List Marketing so you can see the big picture and be ready to grow in the digital age” As for knowing yourself or having a clear "goal", you can learn more from the article "4 important elements in setting goals when you start planning your Digital Marketing strategy" which will talk about goal setting tools such as a tool called " SMART” including strategies that will help you achieve this set goal. And when you have a clear business goal, you won't get lost and know what purpose you're marketing for. The next important section that you need to study is the “customer”. Get to know the customer (Customer) If you know your customers' needs along with your business goals. This will allow you to market to the benefit of both parties.
For example: Service Business: Hotel/Accommodation Business goal: “Obtain customer information” Customer target : “Affordable travel” Understanding the goals of both sides This will allow you to market appropriately, such as creating a campaign “Redeem a coupon for a discount on accommodations. When registering information with us”, this campaign allows you to receive the customer information you need. As for customers, they receive discounts on accommodation and travel at more economical prices. Both sides benefit from mutual understanding of needs. Another example from Business selling skin care products Business goal: “Obtain customer information” Customer goal : “Use products that are appropriate for the facial skin.” Likewise, when there is a clear goal and knowledge of customer needs.
Have a good team (Team) Recommended articles “5 important factors for beginners in Digital Phone Number List Marketing so you can see the big picture and be ready to grow in the digital age” As for knowing yourself or having a clear "goal", you can learn more from the article "4 important elements in setting goals when you start planning your Digital Marketing strategy" which will talk about goal setting tools such as a tool called " SMART” including strategies that will help you achieve this set goal. And when you have a clear business goal, you won't get lost and know what purpose you're marketing for. The next important section that you need to study is the “customer”. Get to know the customer (Customer) If you know your customers' needs along with your business goals. This will allow you to market to the benefit of both parties.
For example: Service Business: Hotel/Accommodation Business goal: “Obtain customer information” Customer target : “Affordable travel” Understanding the goals of both sides This will allow you to market appropriately, such as creating a campaign “Redeem a coupon for a discount on accommodations. When registering information with us”, this campaign allows you to receive the customer information you need. As for customers, they receive discounts on accommodation and travel at more economical prices. Both sides benefit from mutual understanding of needs. Another example from Business selling skin care products Business goal: “Obtain customer information” Customer goal : “Use products that are appropriate for the facial skin.” Likewise, when there is a clear goal and knowledge of customer needs.