Post by account_disabled on Nov 25, 2023 4:27:32 GMT
You're right affiliation could help us fuel the top of the funnel but it has to be done wisely. Instead of settling lastclick it is worth dividing the commission that we would potentially pay to one publisher fairly among all points of contact with the store. Distribute it to all publishers who are on this path. Thanks to this we motivate publishers such as content creators and influencers to cooperate with us in efficiency models. Various types of mailing or display activities then have a chance to pay off for the publisher.
MM It all sounds very complicated. Do I understand correctly when using attribution we should reward all publishers regardless of whether they open the user's path close it or are in the middle? It sounds perfect.I think that in this form many ecommerce companies would be convinced Email Marketing List to invest more in this channel. Tell me how to do it? It seems to me that very few online stores operate this way. What are the technical possibilities? AG The technical possibilities are already emerging. Unfortunately Google Analytics does not provide any options for settlements with publishers it is a strictly analytical tool. It must be a technology that measures the entire purchase path and at the same time is able to link individual touch points with individual publishers and calculate the commission accordingly.
There are such technologies on the market one of them is our Smart Attribution but it is not just sharing commissions with affiliate publishers. This is a much more advanced service. We must take into account the entire media mix and all interactions that occur throughout the entire purchase path. If on such a path in addition to affiliate activities settled in the sales model we have clicks from activities on Google or Facebook we have clicks from the newsletter then these are interactions that cost us something.
MM It all sounds very complicated. Do I understand correctly when using attribution we should reward all publishers regardless of whether they open the user's path close it or are in the middle? It sounds perfect.I think that in this form many ecommerce companies would be convinced Email Marketing List to invest more in this channel. Tell me how to do it? It seems to me that very few online stores operate this way. What are the technical possibilities? AG The technical possibilities are already emerging. Unfortunately Google Analytics does not provide any options for settlements with publishers it is a strictly analytical tool. It must be a technology that measures the entire purchase path and at the same time is able to link individual touch points with individual publishers and calculate the commission accordingly.
There are such technologies on the market one of them is our Smart Attribution but it is not just sharing commissions with affiliate publishers. This is a much more advanced service. We must take into account the entire media mix and all interactions that occur throughout the entire purchase path. If on such a path in addition to affiliate activities settled in the sales model we have clicks from activities on Google or Facebook we have clicks from the newsletter then these are interactions that cost us something.