Post by account_disabled on Mar 11, 2024 9:43:31 GMT
With Alberto Maestri we talked about brands and archetypes, digital platforms, virtual assistants, artificial intelligence and exponential technologies. Alberto is a great expert on the dynamics with which brands, people and organizations act and transform themselves, and the author of AI Brands. Alessio Pomaro Alessio Pomaro June 28, 2021 •4 min read When brands come to life in people's homes and pockets... interview with Alberto Maestri A new episode of Voice Technology with Alberto Maestri, in which we took a great journey into the world of creating new brands, digital platforms and marketing strategies of the future. Who is Alberto Maestri? Alberto Maestri is Author, teacher, keynote speaker.
Senior advisor for companies, administrations and executives, he India Mobile Number Data is the scientific coordinator of the Master in Customer Experience and e-Commerce at 24Ore Business School. Director of the Digital Professions series by Franco Angeli. Alberto Maestri - Author of AI Brands, Franco Angeli Editore Alberto Maestri - Author of AI Brands, Franco Angeli Editore His latest publications include AI Brands and Platform Brand . Conversational AI is a digital platform in all respects... when we talk to a Google Home or to Alexa, they actually come between us and "something", between us and the need, and in marketing terms between us and the brands. The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside.
The highlights 00:51 Presentation by Alberto Maestri 01:21 Brands and archetypes in the time of exponential technologies 06:42 What are Autonomous Brands ? 08:57 AI Brands: where does Voice Technology come into play? 12.43 Practically computing power and unlimited data: where are we headed? 17:30 Generation C, Generation D and brand disloyalty 23:59 A new editorial adventure 25:10 The future of Voice Technology and conversational AI 26:55 Take away If I say " automatic learning " there is something to consider, I am not talking about the issue of randomness, but the fact that the machine, learning through trials and errors or in any case from interactions without there being a pattern defined ex-ante, can go into some way to orient oneself and give communications that are not consistent with the archetype that the brand embeds.
Senior advisor for companies, administrations and executives, he India Mobile Number Data is the scientific coordinator of the Master in Customer Experience and e-Commerce at 24Ore Business School. Director of the Digital Professions series by Franco Angeli. Alberto Maestri - Author of AI Brands, Franco Angeli Editore Alberto Maestri - Author of AI Brands, Franco Angeli Editore His latest publications include AI Brands and Platform Brand . Conversational AI is a digital platform in all respects... when we talk to a Google Home or to Alexa, they actually come between us and "something", between us and the need, and in marketing terms between us and the brands. The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside.
The highlights 00:51 Presentation by Alberto Maestri 01:21 Brands and archetypes in the time of exponential technologies 06:42 What are Autonomous Brands ? 08:57 AI Brands: where does Voice Technology come into play? 12.43 Practically computing power and unlimited data: where are we headed? 17:30 Generation C, Generation D and brand disloyalty 23:59 A new editorial adventure 25:10 The future of Voice Technology and conversational AI 26:55 Take away If I say " automatic learning " there is something to consider, I am not talking about the issue of randomness, but the fact that the machine, learning through trials and errors or in any case from interactions without there being a pattern defined ex-ante, can go into some way to orient oneself and give communications that are not consistent with the archetype that the brand embeds.