Post by account_disabled on Jan 6, 2024 7:27:37 GMT
Each of those leads before passing them on to the sales team whose purpose is to convert them into clients. Why invest in marketing and sales automation? Now that you know what marketing and sales automation is, it's time to understand why you need it in your company. Sales increase The first reason is commercial. Marketing automation can help you sell more. It is common for companies to lose sales in situations such as. Seller. Hello. How are you? I saw that you downloaded our e book on e commerce tips. How about purchasing our platform now? Lead. No, thank you. Many sellers, with certainty, have already gone through situations like this, not because their.
Approaches were wrong, but inappropriate, because that lead was not Special Data yet there at the time of purchasing. If this lead downloaded an e book on e commerce tips, it is because they are certainly interested in knowing more about it, that is, they are not in the middle stage of the funnel . The seller should only offer the product when that lead is at the bottom of the funnel and one way to drive it there is through the Email Marketing nutrition provided by the automation tool. On the other hand, more prepared leads can generate greater sales. In the end, imagine that lead in the example, who downloaded the e book and knows nothing about e commerce, but begins to have greater knowledge thanks to the advice that he begins to receive by email.
That lead will be more apt to buy a more complete product or service, since they will understand you better than the one who is based on knowledge and who does not know about all the benefits that that solution can provide. Decrease in CAC In addition to increasing the budget through sales, another advantage of marketing automation is reducing the Customer Acquisition Cost CAC . One of those reasons is that there is less recurring work for the marketing team, since the preparation of leads for the sales team becomes done automatically. That decreases the need to have more and more members in marketing dedicated to making that relationship manually.
Approaches were wrong, but inappropriate, because that lead was not Special Data yet there at the time of purchasing. If this lead downloaded an e book on e commerce tips, it is because they are certainly interested in knowing more about it, that is, they are not in the middle stage of the funnel . The seller should only offer the product when that lead is at the bottom of the funnel and one way to drive it there is through the Email Marketing nutrition provided by the automation tool. On the other hand, more prepared leads can generate greater sales. In the end, imagine that lead in the example, who downloaded the e book and knows nothing about e commerce, but begins to have greater knowledge thanks to the advice that he begins to receive by email.
That lead will be more apt to buy a more complete product or service, since they will understand you better than the one who is based on knowledge and who does not know about all the benefits that that solution can provide. Decrease in CAC In addition to increasing the budget through sales, another advantage of marketing automation is reducing the Customer Acquisition Cost CAC . One of those reasons is that there is less recurring work for the marketing team, since the preparation of leads for the sales team becomes done automatically. That decreases the need to have more and more members in marketing dedicated to making that relationship manually.